The Problem: Bishop Ivy's past marketing relied heavily on third-party playlist ecosystems that misaligned the artist with EDM and Future Bass genres, even though their new music was different. This created a problematic algorithmic profile.
The Solution: Their team identified specific "algorithmic clusters" of similar artists whose fans would genuinely appreciate the new sound. They ran targeted ads directing traffic to playlists featuring Bishop's track alongside these key artist references.
The Result: 11x more algorithmic streams compared to their previous EP, with ad budgets that were comparable ($2-2.5k range). The difference wasn't spend it was audience targeting precision.